Brand repositioning with GenZ’s and Millennials

In a saturated and competitive marketplace, the majority of brands are now challenged in engaging consumers, building a loyal community and returning customers.

Working alongside the ODEONCinemas brand and marketing team, we provided influencer consultancy and were tasked with implementing a creative influencer campaign that would complement ODEON's rebrand rollout and support wider agency efforts. We developed a series of impactful influencer collaborations to promote key box office films, engaged with the Gen Z and Millennial market through a sponsored event to promote the ODEONCinemas rebrand and awards seasion.

Within 24 hours, one of the film releases garnered over 500,000 impressions and 45,000 engagements. We also orchestrated a pop-up interactive cinema event, engaging influencers on the night, which generated over 20 million impressions and 2.5 million engagements within 24 hours.

This campaign resulted in a substantial increase in brand awareness for our client, and the work was recognised by ODEON’s head office in Europe as having an outstanding impact on the business.