Uniting workforces with AI
We were approached by a NLP AI voice assistant start-up to help launch their new AI web platform and bot interface business to the retail and wholesale sector. The ask was to develop a comprehensive GTM and content strategy and activation plan that aligns with the AI business and marketing objectives to drive awareness and leads, engaging the target audience that outlines the specific actions and initiatives needed to execute the marketing strategy and drive measurable results.
With an average of 28 stakeholders now involved in the tech buying cycle, we worked with our client to set the right brand foundations and deep dive into Csuite audience's mindset and behaviours around the realm of AI, as well as how senior stakeholders and businesses are implementing the use of AI into their businesses.
Solution
With the application of desktop, qualitative and quantive research and insights, we brought to life a robust strategic document covering the following areas for the next 12-24 months for our client, including:
Content Audit: review of existing content to assess quality, relevance, and performance, plus benchmarked against primary and secondary competitors
Audience Understanding: deep dived into understanding and develop target audience profiles
Content Strategy: development of a content strategy to fulfil robust plan for 2025 across AI business services
Content Messaging & Themes: definition of core topics and themes that were fluid to change and adapt accordingly to align with customer interests, brand positioning, and business objectives
Thought Leadership: development of cost effective creative thought leadership activation ideas across owned, paid and earned media activity
Content Calendar: develop plan outlining the content to be created, published, and distributed over the next 6–12 months
Content Formats: identification of content types that will resonate with the audience