A Kingdoms vision.

Culture resides at the core of the ambitious transformative journey taken by Saudi Arabia to work towards their 2030 Vision. Partnering with Informa, our team delivered a 4 day digital marketing and leadership workshop to the marketing and communications team across the Ministry of Culture, Saudi Arabia to a team of 24 delegates.

Covering a range of modules and learning outcomes:

(i) Learn skills to master digital marketing tactics, strategic planning, and omni-channel marketing campaigns

(ii) Plan effective strategy and marketing communications

(iii) Understand fundamentals of communication in the digital era for customer experience enhancement

(iv) Utilise diverse digital channels, and ethical considerations in analytics and data usage

(v) Adapt essentials of budgeting, team building, strategic thinking, and developing a comprehensive digital strategy