Transforming culture and identity for all our futures.
NRS (previously, Magnox) faced challenges with a fragmented culture, misaligned brand identity, and talent retention. Following the rebrand design being agreed. The brand partnered with us to execute an internal and external rollout of their rebrand, aiming to unify their culture, enable identity integration with its NDA partners and strengthen their market position.
Our objective was to align internal practices and company culture and prepare for the external rollout of the new brand identity that inspires employees, resonates with customers, stakeholders and government bodies.
Solution
Our Insiders worked together with internal cohort departmental teams to align internal culture and external identity to successfully transform NRS into a purpose-driven organisation that resonated with employees and stakeholders:
(i) Conducted employee surveys, leadership interviews, and customer focus groups to uncover departmental and regional requirements and cultural gaps
(ii) Provided consultancy to core departments and teams, such as legal, procurement, commercial, finance, and marketing ensuring that the new brand maintained an integrated people-first approach
(iii) Rolled out internal campaigns, leadership training, and team-building initiatives to embed the culture
(iv) Set up each department in preparation for external launch of the new brand across all touchpoints, ensuring alignment with internal transformation.
Although the work of regeneration never stops. The rollout of the new brand transformed the company into a unified, purpose-driven organisation. Resulting in:
40% increase in employee engagement and a stronger, collaborative culture
30% reduction in turnover and improved talent attraction